/ Z-Wave Marketing

Z-Wave Marketing

Brand Guidelines

How to use the Z-Wave Badge

As members, it’s important that we’re aligned in representing the Z-Wave brand in our products and services. This helps our customers easily identify the wireless technology implemented in each device. It also increases awareness of the Z-Wave protocol and its benefits.

We put together Brand Guidelines and Z-Wave badge packages for your team to use when designing products, packaging, and marketing assets.

Trade Show Events

Reach a global audience

As a Z-Wave Alliance member, you get access to industry trade shows and the ability to exhibit at the Z-Wave Alliance Pavilion during the biggest smart home events around the world.

At every trade show, you receive a comprehensive package, including assistance with booth design, premium location space, sponsorship opportunities, and access to our PR services. Put your name out there with minimum costs and event experience. Focus on promoting your company while we do the heavy lifting behind trade show logistics. Product Catalog

More ways to promote your brand

Here at the Z-Wave Alliance, we focus on making our members successful. That includes a vast offer of marketing opportunities, included in your membership. 


The most exciting initiative is the website, a comprehensive resource dedicated to consumers. The website includes blog posts, tutorials, and a member-driven product catalog which can be filtered to help potential customers find the device that best fits their needs. 


As a member, you can upload your Z-Wave products to the catalog for free and help drive traffic to your website as well as your e-commerce channels. You have full control over the content for each product, including images, description, links, and pricing information. Help the consumer audience discover your products today!

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