Developers

/ Z-Wave Marketing

Z-Wave Marketing

Brand Guidelines

How to use the Z-Wave Badge

As members, it’s important that we’re aligned in representing the Z-Wave brand in our products and services. This helps our customers easily identify the wireless technology implemented in each device. It also increases awareness of the Z-Wave protocol and its benefits.

We put together Brand Guidelines and Z-Wave badge packages for your team to use when designing products, packaging, and marketing assets.

Z-Wave Market Certification

Before you release your product

The last formal step of the development process is the Z-Wave Market Certification. It ensures that your device carries the proper logo and certification marks, and is adequately represented in the Z-Wave Ecosystem Product Catalog

To initiate this certification, an online form is completed where the Alliance requests a photograph of the product, a description of the product, proof of the proper use of technology and certification marks per the brand guidelines, and basic information on the inclusion and setup of the product in a Z-Wave network. This certification is issued by the Z-Wave Alliance, and requires that the submitter is a Brander level member of the Z-Wave Alliance or higher in good standing.As members, it’s important that we’re aligned in representing the Z-Wave brand in our products and services. This helps our customers easily identify the wireless technology implemented in each device. It also increases awareness of the Z-Wave protocol and its benefits.

We put together Brand Guidelines and Z-Wave badge packages for your team to use when designing products, packaging, and marketing assets.

Marketing Opportunities for Members

More ways to promote your product

Here at the Z-Wave Alliance, we focus on making our members successful. That includes a vast offer of marketing opportunities, included in your membership.

The most exciting initiative is the Z-Wave.com website, a comprehensive resource dedicated to consumers. The website includes blog posts, tutorials, and a member-driven product catalog which can be filtered to help potential customers find the device that best fits their needs.

As a member, you can upload your Z-Wave products to the catalog for free and help drive traffic to your website as well as your e-commerce channels. You have full control over the content for each product, including images, description, links, and pricing information. Help the consumer audience discover your products today!

Don’t forget you also get access to industry trade shows and the ability to exhibit at the Z-Wave Alliance Pavilion during the biggest smart home events around the world. Visit the Events page to learn more.

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