Smart home technology is now big business in the US, so what’s holding it back in Australia? One prominent smart home industry executive believes Australians lack the choice of products and integrated solutions that Americans have – and AU’s marketing of smart home technology pales in comparison to the US.
Security companies like ADT and Vivint in the US are driving the adoption of smart home technology as part of their home security offerings through heavy advertising campaigns, according to Mitchell Klein, who’s head of the Z-Wave Alliance.
“The adoption of what we’re calling smart home products in the US has been significantly influenced by the security market,” Klein told IoT Hub.
Z-Wave Alliance is a global consortium of 300-plus companies that develop products and services using the Z-Wave protocol. Z-Wave is a low-power wireless communications platform that utilises sub-Gigahertz frequencies and operates using mesh networks with 128-bit encryption and IPv6 support also integrated into the platform.
Klein said that Z-Wave connectivity is used in 90 percent of the security panels installed by security companies in the US, and that these companies have started to implement smart home functionality as a value add and point of differentiation.
While some security companies here in Australia do offer similar smart home capabilities, the amount of marketing to promote these add-ons pales in comparison to that in the US market.