Parks Associates has announced that of the 9% of U.S. broadband households that own a smart garage door opener, nearly 50% interact with it almost every day via a smartphone, tablet, or computer. The international research firm will address adoption and usage trends with IoT solutions, consumer security and privacy concerns, and strategies to achieve interoperability at the upcoming 20th-annual CONNECTIONS™: The Premier Connected Home Conference, May 24-26, at the Hyatt San Francisco Airport.
“The value proposition for a smart garage door is strong and easily digestible — owners can control access to their home and check after driving away whether they closed the door,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “The strong adoption for this device will continue, as 15% of U.S. broadband households plan to buy this device in 2016. The growing number of smart devices in the home will intensify the need for interoperable IoT solutions, and at CONNECTIONS™, we will examine interoperability strategies with key industry executives.”
Parks Associates research also indicates more than 80% of smartphone/tablet users who own at least one smart home device have downloaded mobile apps for these devices. App usage associated with smart home devices such as thermostats, doorbells, and smoke detectors ranges from 83% to over 90% of all device owners.
“Nearly 50% of households that own a smart home garage door opener are headed by young ‘go-getters,’ specifically consumers under 35 who own their home,” Kerber said. “This is a key consumer segment to grow the smart home market, and they expect smart home products to work together and be easy to use from any screen.”
Among other panel discussions, CONNECTIONS™ will feature “Seamless Interoperability: IoT and Smart Home,” on Wednesday, May 25, 11 a.m., moderated by Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. The following speakers will participate:
- Bill Scheffler, Director of NA Sales and Business Development, Sigma Designs/Z-Wave
- Avi Barel, Business Development Director, ULE Alliance
- Mike Harris, CEO, Zonoff
- Kevin Robinson, VP Marketing, Wi-Fi Alliance
- Daniel Moneta, Chairman of the Marketing Working Group, ZigBee Alliance