Where will you be when the excitement and opportunities launch at CES?
By: Mitch Klein, Executive Director, Z-Wave Alliance
November 16, 2021
Where should you be? You should be at the Z-Wave Alliance booth! With mere weeks until the largest consumer electronics show kicks off in Las Vegas and rings in the new year, there is still time for your company to join the Z-Wave Pavilion and smart home experience at CES 2022.
For the last several years, the Z-Wave Alliance and our members have created one of the show’s largest, most interactive and diverse smart home booths. This January the booth gets even more exciting with new products and concepts – don’t let the opportunity pass you by! Here’s just a few reasons why you want to join me at CES this year:
Quality over Quantity
It’s counter intuitive, I know. We all expect attendance to be lower this January; and yet that’s good news for us! Those that attend the show this year will have a clear agenda; a business purpose, thus ensuring conversations and demos are productive, minimizing the noise and ensuring we speak with the right customers we seek and that seek us.
We have attended two in-person events this fall where overall attendance has been lower; and the quality of show attendees is at an all-time high. At the CEDIA EXPO 2021, the overall experience was that those who made the trek to the show were there on a mission. Attendees and exhibitors were ready and eager to do business, and the attendee pool represented the decision makers for their organizations. We expect the same CES experience.
Z-Wave Alliance members who participate in the show are far more likely to have meaningful conversations that lead to real business being done.
The Press Will Be There – So Should You
As of today, the CES exhibitor list stands at over 1,300 and we are seeing a healthy list of media and tech outlets joining the ranks to cover the full show. The media needs content: and we’re ready to provide it!
As the CTA continues to add to their registered press list every day leading up to CES, members who sign up for the Z-Wave Pavilion have a unique opportunity to be part of a more intimate pool of exhibitors than previous CES shows. With the press-corps ready, willing and enthusiastic to cover the upcoming show, and with fewer overall exhibitor distractions, the likelihood for valuable at-show media coverage increases.
With one of the largest smart home exhibition footprints at the show, the Z-Wave Alliance Pavilion will once again be a popular destination for press eager for updates, news, and information from the smart home space.
Face-to-Face Facilitates Better Business
From one organization to another, we understand. The bulk of 2020 and the entirety of 2021 have been unlike anything our industry, community, and world has encountered before. The upcoming CES represents a golden opportunity to get back to working, networking, developing new and growing existing relationships beyond the Zoom, email and text connections we’ve tired from the past 2 years. The CTA is placing a significant priority on health and safety; those that attend are required to comply. Come join us as we celebrate together!
The unique timing of CES makes it one of the best events companies will participate in to position themselves for growth in the coming year. The preverbal “kick-off” event for consumer electronics, the opportunities awaiting members at CES 2022 and within the Z-Wave Alliance Pavilion at that show are plentiful.
Interested in joining us? Contact: Janet Collins, Marketing Committee Chair email@example.com