A new survey released by the Consumer Electronics Association (CEA)® and Parks Associates shows continued strong growth of smart home products in U.S. homes, as 20 percent of households with broadband intend to acquire one or more smart home devices within the next year.
“Now is the time for the industry to deliver on the promise of better, easier-to-use products, systems and services to help consumers manage their homes,” stated Tricia Parks, CEO, Parks Associates. “Roughly one-third of smart device owners spent more than one month shopping around. Manufactures and service providers must engage and educate the consumer during that purchase process if they want to capture them.” According to the research, consumers have the highest intention to purchase smart lights (16 percent) and smart thermostats (16 percent). Overall, nearly two-thirds seek to purchase a smart device that will communicate with another smart device.
As the number of smart devices in a household increases, so does the importance of interoperability – 60 percent of owners with three or more devices find interoperability very important.
A special whitepaper report, Smart Home Ecosystem: IoT and Consumers, summarizing the findings can be downloaded for free in the CEA store. The full detailed report, The Internet of Things: Smart Home Devices and Controllers, is available for purchase.