NEWSLETTER
MARCH 2017
Debrief from ISE and What's Next for 2017
By Mitchell Klein, executive director, Z-Wave Alliance

If you've ever been to Amersterdam you'll recall the serious danger one encounters simply trying to get around on foot. In addition to all the cars and street trolleys, there are bicycle lanes with fearless – and quite aggressive – legions of cyclists moving quickly in both directions, just daring anyone – or anything – to get in it’s way. Well my experience at the 2017 Integrated Systems Europe event this past February was just as challenging, as more than 73,000 people navigated their way around packed exhibits, smart-phone-gazing wanderers and food providers, making this years event the biggest ever – by far!

You'll be glad to know that our booth (OK in Europe it's a
stand) was packed for almost four days straight! Our pods included eight Z-Wave member participants (Aeon Labs, Goap/Qubino, Vitrum, Leedarson, CBCC Domotique, Vision, Sprue Safety Products and Neeo) as well as more than a dozen Interop Wall participants. Much like CEDIA in the US, it has become very clear that the smart home business has become increasingly important to the European integrator community. Despite our somewhat hidden location behind the enormous KNX "Island", dealers sought us out and crowded our stand seeking advice, products, and relationships with new vendors. Check out the pictures from the event here.

We leveraged our ongoing thought leadership as well, as I delivered a TED-Style "CEDIA Talk" on Home Control in 2020 and moderated the Security Conference on the last day. Z-Wave is clearly "prime time" and our members are the beneficiaries!

For 2018 we secured an even bigger, high visibility front row spot, (right on the main aisle) and will be able to include more alliance member pods.If your target market is the professional integrator in the EU, you'll want to locate with us next year! Make sure to let us know ASAP as we fully expect to sell out our pods.

Meanwhile, we're deep into planning for ISC West in early April. This promises to be the biggest security event yet. If you have not yet committed to the event let us know - we'll always find a way to include those that want to join with us.

Have you checked out our new member site? We're building an alliance community and are counting on you to participate! Post an update, picture or blog, connect with a new member, join a working group, or just comment on a post. I hope to "see" you there!
UPCOMING EVENTS
May 18 & 19, 2017, Copenhagen
Members are invited to join us! Click the link to learn more + register.

March 29-30, 2017, Chicago, IL
Member Attendee Discount

April 5-7, 2017, Las Vegas, NV
Z-Wave Pavilion - Booth 26065

April 12-14, 2017, Taipei
Z-Wave Pavilion - Booth 8101
(Member Participation Space Available)

April 19-20, 2017, San Francisco, CA
Member Attendee Discount
TECH SPOTLIGHT
Z-Wave Alliance Members Showcase New Products and Announcements at ISE 2017

Last month at ISE 2017, Z-Wave Alliance hosted a pavilion that included members from across the EMEA. New products and certification from members like Qubino by Goap and OBLO Living were announced at the show, and other members featured their existing lines of Z-Wave compatible smart home products.
  • OBLO Living announced Z-Wave Plus certificati
    on for their DOC400 Gateway at the show. The DOC400 gateway is able to control all Z-Wave devices from Z-WaveAlliance members. By implementing Z-Wave Plus, the DOC400 gateway is fully backward compatible with existing Z-Wave products, and it improves upon the original specification by enhancing the end user experience and making the Z-Wave system even faster and easier to install and set up. Visit
    www.obloliving.com for more information.
  • Qubino by Goap announced three new Z-Wave products at the show - the Z-Wave Qubino Smart Plug 16A, RGB Night Light with Sound Alerts, and the 3-Phase Smart Meter. They also announced that the Flush RGBW Dimmer is no
    w available in Europe. The Smart Plug can control all household devices up to 16A and is a simple-to-install plug and play product perfect for both DIY enthusiasts and inexperienced users. The RGB Night Light with Sound Alerts allows users to plug in the device anywhere in the home, illuminating rooms in a variety of colors. The device will then be triggered by other smart devices like flood detectors or motion sensors and notify users with a colored blinking alarm. The 3-Phase Smart Meter allows homeowners to finally measure and control household total power consumption or individual 3-phase devices, such as heat pumps or induction cookers. Visit www.goap.eu or www.qubino.com for more information. 
For more information on Z-Wave at ISE 2017, visit the Z-Wave Alliance website.
CONSUMER CORNER
Weekend DIY Projects for a Smart(er) Home 
By Kearsten Howland, Jasco Products

Whether you've dabbled in home automation or consider yourself a "DIY weekend warrior" when it comes to home technology, some smart home projects may seem like an intimidating task at first. Not to mention the number of devices that can be integrated into a smart home is growing at an accelerated rate. However, choosing the best smart devices for your home and lifestyle may be easier than you think. There are plenty of Z-Wave products that are quick and easy to install for your next weekend DIY smart home project.
If you're interested in contributing a blog to Z-Wave.com for consumers, get in touch! Email zwave@castercomm.com for guidelines and questions. 
MARKETING MATTERS
Insuring the Smart Home: The Future of Protecting the Home in the Age of IoT
By Alex Gil, Caster Communications

Homeowners look to smart home technology for a multitude of reasons. Smart home products can serve as security systems that protect your home, a way to cut down on energy costs and better manage your home, or simply serve as an accessory to make life a little simpler. As voice control devices like Amazon's Alexa or Google Home and the booming ecosystem of smart home products entice more people into getting started with their own connected home, some insurers are taking notice by offering policy discounts for installed smart home technology. So, what does this mean for the future of smart technology and homeownership in the new age of IoT?

A recent survey from NTT Data found that "2 out of 3 U.S. homeowners insurance customers would be willing to change insurance companies to get policy discounts for using smart home devices, including smart thermostats, smoke/carbon monoxide detectors and garage door openers."  Major insurance companies like State Farm and USAA now offer insurance discounts for qualified smart home devices like security monitors or smoke detectors. The idea is simple - homeowners install the approved devices and may be rewarded for their proactivity in the form of a discount off of their monthly cost.

Where is this trend headed? Since smart thermostats and security systems are expected to continue to be key areas of growth for the connected home, it is likely that insurers will expand upon their current offerings, and new insurers will also join in offering rebates. If installing smart home technology in the home continues to snag consumer interest, homeowners insurance discounts could serve as another access point for companies looking to sell consumers on the benefits of a smart home. "Offers like that could speed up the adoption of smart gadgets, revamp the insurance business, and transform how we manage our homes. In the future, your insurer might call a plumber before a pipe bursts, for example," said industry expert Stacey Higginbotham on the trend. As with most of the smart home trends, the issue of security and increased exposure to data breaches is a concern. Higginbotham asserts that insurers will need to meet consumers in the middle. "The hope is that, on balance, the benefits insurers and homeowners gain from smart home devices will far outweigh and drawbacks."
IN THE FIELD
Three Things Integrators Will Need to Consider in 2017

If ISE showed us anything this year, it's that the smart home isn't going anywhere. Consumers are opting to install connected devices left and right, and the proliferation of voice control has made the smart home increasingly appealing to a wider range of consumers. But how does this change the way that installers approach the market? What are the challenges that will arise as more consumers opt to join the connected home ecosystem and how should installers approach them? 

Here are three things that all smart home installers should note for 2017 - and beyond.

1. Security is key

Security for IoT devices is a hot topic currently and many potential consumers see it as a barrier to installing a smart home. Installers should consider this when approaching solutions for their customers. Security measures like the Security 2 (S2) framework mandate for Z-Wave certification will ensure that customers receive the most secure devices available on the market, so communicating this benefit to them is a step that all installers should take. 

2. Stay up to date on the latest trends

While the number of DIY devices on the market has been increasing, most customers still fall into the "do-it-for-me" category. This brings new opportunities for installers to both educate their customers on smart home technology and the chance to bring new systems like security, as an entrant to install additional devices into the home. Installers can also use networks like Z-Wave that are easy to set up, build upon, and control. Even consumers who might start out with a "DIY" product like Amazon Echo often end up wanting help to add on to their systems or upgrade and companies like Amazon are offering in-home consultations for smart home customers.

3. Invest in technologies that work

In 2017, it will be increasingly important for installers to invest in technologies that work and know them inside out. Avoiding the newest shiny object that's not tested or proven in the field. Look for and use tools that can help make installations easy and more efficient like the Z-Wave Certified Installer Toolkit to help with setting up a Z-Wave mesh network in a home or commercial application. The toolkit will help minimize truck rolls while helping installers ensure that they can provide excellent customer experiences. It provides for onsite diagnostics to ensure a healthy system is in place prior to project completion, and can be used for recurring revenue remote support as the device can be sold and left in the home for remote support, ongoing upkeep and repair. These are the types of tools installers need to keep money in their pocket and make customers happy. 
INDUSTRY SPOTLIGHT
ISE 2017: A Market Analysis  
from Argus Insights 

ISE 2017 took place between the 6
th and 9
th of February in Amsterdam, a month after the big Smart Home splash at CES 2017 during early January in Las Vegas.  You can see from the graph below, that ISE 2017 did cause a lift in the overall attention surrounding Smart Home during the event.  Overall Smart Home related conversations within Twitter more than double during ISE as vendors, attendees, and more increased chatter around ISE related announcements and launches.  



When we compare the lift ISE gave to Smart Home to the Consumer Electronics show related lift, we see a similar lift pattern to ISE 2017, with the peak during the show almost double the pre show buzz.




When we dig deeper to understand the overall impact of ISE related chatter to the social conversation focused on Smart Home, we see that even at it's peak, ISE only accounts 
for less than 3% of the overall social chatter.  So ISE lifted Smart Home but it was a closely held secret that was the event that sparked such a lift.




Whereas when we look at similar mentions of CES within the Smart Home stream, we see that CES related discussions within Smart Home chatter never fall below 5% and actually peak at over 13%.  This means that over 1 in 7 Smart Home tweets mentioned CES at the peak whereas only 1 in 50 mentioned ISE at the peak of show interest.




Why did ISE have less impact on the overall Smart Home conversation than CES? CES has a much bigger media blitz behind the event, more direct ties to the consumers that engage with social media. While CES has almost 3X the attendees, the number of parallel events allow the media impact to swamp other trade shows like ISE. It is also the case that ISE attendees are more concerned with the professional installer community that attends ISE than the more mainstream media watching from afar, ensuring that attendees are more focused on doing business together than posting trade show selfies in Amsterdam. Just examining the content being shared between the two events provides ample evidence that the audience is different for CES and ISE.


Table 1: ISE 2017 most popular domains for sharing show content focused more on the installer media (CEPro) and technology alliances (Z-Wave Alliance) whereas CES shared domains were more mainstream and consumer tech media like CNet or BBC. 

There is an opportunity for ISE to target broader media as a way to drive awareness of the strong "Do It For Me" segment of Smart Home, increasing awareness of Integrators and Vendors alike as consumers continue to frustrate themselves with DIY Smart Home solutions.

To see more industry analysis, visit Argus Insights
NEW MEMBERS
Welcome to our new Alliance members!
 Smartest USA Inc            


 



Platinum Home Automation, LLC

 


LiveSmart Technologies
            IOTAS Inc
 

Custom Communications Inc





   Toledo & Co

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